Plain-language context for agents, brokerages, and anyone trying to understand where AI fits in a real estate business.
Michael Wong AI is the consulting and education brand of Michael Wong — a Hawaii-based realtor who builds AI systems for real estate agents and brokerages. The brand offers two paths: hands-on training through the AI Realtor Academy, and 1-on-1 custom AI builds for teams.
Michael Wong is a top-producing realtor on Oahu and the founder of Michael Wong AI. He runs the AI and automation backbone for Team Wong Hawaii, a $40M+ Oahu real estate team, and builds AI systems for other agents and brokerages.
Michael Wong AI builds six categories of systems for real estate professionals: workflow integration between MLS, CRM, and marketing tools; client communication and follow-up; internal ops and agent enablement; AI search and SEO visibility; personal AI assistants; and a content engine for newsletters, reels, carousels, and listing posts.
AI Kickstart is a two-call audit for real estate agents, teams, and brokerages who want a clear plan before investing in AI tools or custom automation. It includes a 45-minute Discovery & Context call, a workflow audit, a custom report, and a 45-minute Audit Review call to prioritize the next steps.
Michael Wong AI is built around real estate operations: listings, leads, client communication, market content, CRM data, and the tools agents and brokerages already use. Every system is designed and tested inside a working $40M+ real estate business before it ships to clients.
Both. The AI Realtor Academy is a community for agents who want hands-on lessons, prompts, and weekly workflows. Custom AI Build is for teams who want Michael Wong to design and implement the systems directly.
Yes. Custom AI Build engagements are designed for both individual agents and full brokerages. Brokerage-level work includes team-wide workflow integrations, internal dashboards, agent enablement tools, and onboarding the team on the new systems.
Michael Wong AI integrates with most major real estate platforms, including MLS systems, Sierra Interactive, BoldTrail, Follow Up Boss, kvCORE, and WordPress, alongside AI platforms like ChatGPT, Claude, and Gemini. Custom integrations are built per engagement to match the client tech stack.
AI lead follow-up uses always-on touchpoints — drafted by AI and sent on a schedule — to keep new leads, active clients, and past clients warm. The system writes in the agent's voice and pulls context from the CRM, so each message feels personal rather than templated.
AI search and SEO visibility refers to optimizing a real estate website to be cited by ChatGPT, Google AI Overviews, Perplexity, and traditional Google search. It includes neighborhood guides, schema markup, FAQ pages, and answer-first content engineered for AI assistants to quote clearly.
A personal AI assistant is a custom GPT, Claude Project, or Gemini Gem trained on an agent's voice, listings, market data, and processes. It can draft emails, write listing descriptions, answer client questions, and run routine tasks — one assistant per role in the business.
AI can turn one idea or transcript into a full set of outputs: a newsletter, Instagram reels, carousels, blog posts, and listing posts across every channel. The content engine handles drafting, formatting, and platform-specific edits so a single piece of source material reaches multiple audiences.
AI Kickstart is $425 for two 45-minute calls: a Discovery & Context call, then an Audit Review call after the custom report is prepared. Custom AI Build engagements are priced as a custom retainer based on scope. The AI Realtor Academy is a separate community membership for agents who want hands-on training rather than 1-on-1 implementation.
The fastest way in is the Academy. If you'd rather have it built for you, book an AI Kickstart audit and we'll map out where AI fits in your business.